ADM · Global digital transformation
One company,
two hundred
countries.
A global food and nutrition business whose digital estate had grown faster than any structure could hold. We audited it, restructured it, and built the system to keep it coherent.
The challenge
Scale had become the problem.
Years of independent growth left overlapping content, competing navigation logic, and no shared language between markets.
02 · Structure
A content model that survives translation.
Templates designed so a market team can publish without inventing new patterns.
03 · The system
One language, many markets.
Tokens and components that hold the brand together while letting each region speak to its own audience.
Palette
Growth green · neutral ground
Type scale
Nutrition
Body copy at a readable measure
Label / meta / 12px
States
Core components
04 · The architecture
Major organizational progress led to wireframes for the entire site.
05 · Organization & integration
The result was a unified site that brought every ADM digital experience under one cohesive brand.
Impact
The structure did the work, so local teams could publish without pulling the experience apart again.
Next project
LEGOLAND —
a hidden world in the park.