Bose

Amplifying experiences through immersive brand moments

Client
Bose
Discipline
Digital retail
Role
Design Director
Year
2024
Platform
In-store, QR, Bose.com, Retail partners
Responsibilities
Immersion, research synthesis, UX, visual design
The Bose retail display in a big-box store, alongside the screens it runs

Overview

Bose asked us to rethink their big-box retail displays, starting with Best Buy. Grounded in extensive customer research and in-store behavior, we began with collaborative workshops, then meticulously crafted each interaction within a highly constrained physical form factor. The result was a refined, intuitive experience brought to life through award-winning design.

The constraint

We couldn’t ask the room to accommodate the interface.

Screen size, viewing angle, the hardware and the product itself set the terms before a single pixel was drawn.

Every screen state, from the attract loop through speaker selection to the feature and QR screens

Research

Years of insight already existed. Our job was to find what mattered.

Rather than starting research from zero, we immersed ourselves in what Bose already knew about shopping behaviour, demonstrations and the questions customers ask before buying.

A customer interacting with the display in store

Visual language

Sophisticated enough to sit beside the industrial design.

The interface had to reinforce precision, clarity and simplicity without competing with the products around it.

The interface across the display formats
Campaign and product screens across the wider Bose retail system

Outcome

4 Touchpoints: in-store, QR, Bose.com, retail partners
1 Experience across all of them
0 Changes possible to the physical hardware

Constraints aren’t separate from the design problem. They are the design problem.

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