Men’s Wearhouse

Twelve ideas. Sixty customers. Two survivors.

Client
Men’s Wearhouse
Discipline
Retail innovation
Role
Design Director
Year
2019
Platform
In-store, Interactive retail
Responsibilities
Research, concepting, UX, visual design, prototyping

Overview

A Store of the Future programme where customers, not the team, decided which concepts were worth building.

We use to use whiteboards

We started with many round of ideation with their teams

Whiteboards from the ideation sessions with the Men’s Wearhouse team

Concept testing

Ideation sparked ideas that we tested with real customers

We conducted panels in Chicago to test our ideas with real Men’s Wearhouse customers.

Concept testing panels with Men’s Wearhouse customers in Chicago

Sorted ideas

Favorite ideas lead way to designing two in store experiences

Concept sheets for style and garment inspiration, visit planning and tools, across in-store and mobile
The Shirt Wall experience, from the five-question style quiz to the filter wheel
Shirt Wall
The Lay Down Table experience
Lay Down Table

Outcome

12 → 2 Concepts narrowed by customers, not committee
60 Customers in the Chicago think tank
National Flagship rollout after San Jose

What began as an exploration of the future store became something customers were actively choosing to use.

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