Men’s Wearhouse · Retail innovation
Twelve ideas.
Sixty customers.
Two survivors.
A Store of the Future programme where customers — not the team — decided which concepts were worth building.
01 · We use to use whiteboards
We started with many round of ideation with their teams
02 · Concept testing
Ideation sparked ideas that we tested with real customers
We conducted panels in Chicago to test our ideas with real Men’s Wearhouse customers.
03 · Sorted ideas
Favorite ideas lead way to designing two in store experiences
Shirt Wall
Lay Down Table
Impact
12 → 2
Concepts narrowed by customers, not committee
60
Customers in the Chicago think tank
National
Flagship rollout after San Jose
What began as an exploration of the future store became something customers were actively choosing to use.
Next project
Artifact Intelligence —
learning leaves signals.