Digital Retail
Reimagining retail with Samsung
We partnered with Samsung to build an immersive AR showroom, bringing premium appliances to life through interactive in-store technology that drives engagement and informed purchases.
The opportunity
Boost engagement. Ease entry. Sharpen discovery.
Boost engagement
A magnetic attractor loop pulled curious shoppers in and turned passive browsing into active exploration.
Easy entry
A single QR scan launched the experience straight on the customer’s phone, no download, no friction.
Smart discovery
Object detection recognized appliances on the floor and surfaced features, 3D animations, and lifestyle context in real time.
The experience
A showroom you could scan into.
A QR-powered attractor loop opened the AR journey straight on the customer’s phone: no app, no store account, no waiting. Object detection recognized each appliance on the floor and unlocked interactive overlays: feature highlights, 3D animations, and lifestyle context tuned to the product in front of them.
The roll-out covered select premium appliance stores, fully integrated with Samsung’s high-end aesthetic. Visually striking codes invited interaction, while intuitive, app-free navigation made access effortless, sparking curiosity and deeper engagement right at the point of decision.
Outcomes
What it delivered.
App-free AR via QR
Zero install: scan to play, anywhere on the floor.
Real-time object detection
Recognizes appliances and triggers the right overlay.
3D animations & lifestyle context
Feature reveals layered with how the product fits a home.
Premium store integration
A visual system tuned to Samsung’s high-end retail tone.